PR & Media

Don't be the world's
best kept secret!

You’re an impactful business making a positive difference to people, places and the planet. You want everyone to know what you do. But you don’t know how to get the word out (and shouting from the rooftops isn’t really an option!).

That’s where we come in.

We’re experts in getting you seen and heard so everyone knows who you are.

How we can help you...

Your business needs to be visible so you can reach more people, spread your message and continue your mission to balance profit with purpose.

We help you do that with our core PR & media services:-

* PR strategy

* media relations

* thought leadership campaigns

* social media

‘We were featured across press, TV and radio’

‘When we were launching Greensand Country Landscape Partnership, we worked with Anne to establish a communications plan and look at how we could engage with our stakeholders. Anne helped us with key messages, which she then shared through leaflets, social media and our website as well as getting us featured in the local press, TV and radio. Her work has given us a cohesive, co-ordinated feel and structure.’

Daniel Bowles, partnership co-ordinator, Greensand Country Landscape Partnership

PR strategy

With PR, the world is your oyster. But with so many options, it’s easy to get carried away and end up wasting time and money on the wrong ones.

Should you aim for national press? Or try a podcast? Or go down the video or social media route?

We devise a PR strategy that takes a targeted approach to support your business goals – whether that’s brand awareness, boosting sales or positioning yourself as a thought leader.

We look at all the options, advise you on what’s best for your business right now then implement everything you need for world – if you want it! – domination.

Media relations

With a comprehensive contacts list, a PR supremo and a former journalist on our team, we’re expertly placed to get your business into the media.

We come up with story hooks and ideas that jump out at journalists and showcase you as a go-to business they want to feature. Just leave it to us and we’ll communicate with print and broadcast media via pitches and press releases to maximise your media opportunities.

If you have an industry event, we can also manage the press office and post as-it-happens content on your social media.

Thought leadership

We never forget that you are the expert in your business. Which is why we may suggest a thought leadership campaign to bring your voice of authority to your audience.

How does that work? We combine your expertise and our talent for writing to craft compelling thought leadership articles and blogs.

These can be used in the media and on your social media platforms to boost your profile and build trust in your brand.

‘We wanted to elevate our thought leadership’

‘We hired Soul PR to keep our social media going and to add in a new pillar, public relations, to elevate our thought leadership. Some of our brief was a bit fuzzy and Anne wasn’t shy about saying, “Listen, before we start on PR, we need to get clear on strategy and what you want to communicate.” To me, that’s a sign of good service. Anne has now written a marketing strategy to guide us through the next 12-18 months and is also helping to update our website.’

Deirdre Walters, founding partner, Untapped Innovation

Working with us

Funnily enough, it’s all about communication. You tell us about your business, we listen – then we take action.

Maybe you want to start from scratch with a PR strategy. Perhaps you have a specific product, service, campaign or event you want to publicise. It could be that you’re struggling to get followers on your social media channels. Or need advice on how best to engage your customers.

We take note of your business needs, agree on the best course of action then get cracking. And, of course, we keep an eye on how things are going so we can keep you posted on the results.

It all starts with a chat...

Not sure exactly what you need? We get it.
That’s why we offer a complimentary 30-minute chat so you can
sound us out and see if we can help. No pressure to hire us!

Let's Chat